Facebook ads for tradies Facebook ads that bring the jobs in. Follow-up that books them.

Most tradies who've tried Facebook ads have boosted a few posts, paid someone who ran the same template for every trade, or got a pile of enquiries from people who only wanted the cheapest quote. None of that is what Facebook and Instagram ads look like when they're set up for a trade business. Done properly, they put your best work in front of homeowners in your area before they've even started looking, and they keep your calendar full whether word of mouth is busy or quiet.

Why Meta ads work so well for trades

Google ads catch people who are already searching. Meta ads go one step earlier: they show the homeowner whose driveway is filthy, whose deck is grey or whose bathroom is from 1994 exactly what it could look like, then make it easy to ask for a quote. That's why before-and-after work does so well on Facebook and Instagram, and why trades like pressure washing, renovations, landscaping and cleaning and detailing are where we've had our biggest results.

It also means you choose the work. We target the suburbs you want to be in and the jobs you want more of, so you're not driving an hour each way for a $200 job.

What we actually do

1. Offer and targeting: we work out the jobs that make you the most money and the areas you want to work in, then build the campaign around them.
2. Creative that shows your work: before and afters, short videos and copy written the way your customers talk. New ads go in regularly so they don't go stale.
3. Instant follow-up through GHL: every lead lands in GoHighLevel and gets a text back straight away, then a nudge if they go quiet. More on that on our lead follow-up systems page.
4. Track, cut and scale: we watch cost per booked job, not just cost per lead. What works gets more budget, what doesn't gets switched off.

What it's done for other tradies

Pristine Pressure Washing does a consistent $30,000 a month from $50 a day in ad spend. IQ Pressure Washing turned $4,000 of ads into $33,000 of exterior cleaning jobs. RKS Renovations closed a $42,000 renovation from $474 in ad spend. Cleana Carpets in Melbourne has spent $19,000 with us and brought in $77,000, at about $10 a lead.

The number that matters isn't cost per lead. It's how much work you booked for every dollar you spent.

That's why the follow-up is part of the job. A $20 lead that gets a text back in ten seconds is worth far more than a $10 lead you ring back that night, after they've booked someone else.

How much do Facebook ads cost for tradies?

There are two costs: what you spend with Meta, and what you pay us to run it. Ad spend depends on your trade, your area and how much work you want. Pristine started on $50 a day; All Pro Pressure Washing spent $3,200 over two months and got 145 leads at $22 each. I go through the numbers properly in how much Facebook ads cost for tradies, and on a 15 minute call I'll tell you straight what I'd expect for your business.

Where we work

Facebook ads aren't tied to where we are, so we run campaigns for tradies right around Australia. You'll find more about how we work with tradies on the Gold Coast, Sunshine Coast and in Brisbane, as well as Sydney, Melbourne and Perth.